What the Bored Ape Yacht Club and Quontic’s Pool Party  in the Metaverse Means for Your Company

Crypto might be tanking, but metaverse spending is bounding to new heights.

Investments in the metaverse surged to $12 billion in 2021 from $5.9 billion in 2020 to more than $5.9 billion in 2020 to more than. The metaverse could grow to $13 trillion – more than half the size of the entire U.S. 2022 economy – by 2030, according to Citi Bank estimates.

Continued growth of the metaverse economy depends on normalizing the luxury features of web3’s into standard fare, much as air conditioning in cars went from a expensive novelty in 1968 to a basic feature by 1978. Or the transition of cell phone-based banking from a curiosity in 2005 to a ubiquity in 2022. Today web3 is mostly a luxury good, such as metaverse concerts by Ariana Grande and Justin Bieber. It’s these novelties that captivate the media now. But, soon enough, metaverse features will become standard utilities for airline tickets, spa reservations, and dentist appointments.

Continue reading the entire piece here at Forbes.com

______________________

Christos A. Makridis is an adjunct scholar at the Manhattan Institute. He is also a research professor at Arizona State University and the chief technology officer and head of research of Living Opera, an arts and education technology startup. 

This piece originally appeared in Forbes.com