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Commentary By Aaron M. Renn

The Best 'Made in Indiana' Logo Ever

I picked up a bottle of Terra Botanical Gin from Bloomington, Indiana's Cardinal Spiritsand noticed this interesting logo on it.

Many cities and states are attempting to create pride of place by various "Made in X" logos to indicate the location of origin.

“This logo is great because it's simple, clean, and instantly processed.”

Coming up with a great logo is pretty tough, no matter where you are from. Most of the ones I've seen are fairly workaday.

Indiana of course has done the same. There are a variety of "Made in Indiana" logos you can browse online at Google.

This one is by far the best I've seen. I was interviewing Adam Quirk, one of the co-founders of Cardinal Spirits, for future articles. I asked him about the logo and he says I'm not the first to inquire. He said he created it himself.

This logo is great because it's simple, clean, and instantly processed. However, the tag line "Made IN" also seems incomplete at first glance and thus draws you in to pay attention to it and try to decode the symbol. It doesn't just get disregarded and skipped over. It also looks excellent (even better than the enlarged picture I have) when at thumbnail scale as on an actual label.

Creating something that can both be instantly understood but also cause you to pause to decode it is hard to pull off. This one manages to do it.

Indiana should adopt this logo as its official "Made in Indiana" logo. Quirk is open to the idea, saying on Twitter:

This is like a finding $20 bill laying on the ground. All Indiana has to do is reach down and pick it up to have one of the best "Made in X" logos out there.

This piece originally appeared in Crain's Chicago Business


Aaron M. Renn is a senior fellow at the Manhattan Institute and contributing editor at City Journal. Follow him on Twitter here.

This piece originally appeared in Crain's Chicago Business