Increased consumer control of health care is shaking up America’s medical and insurance systems. In Consumer-Driven Health Care, Regina E. Herzlinger, acclaimed author of Market Driven Health Care (Perseus, 1997) and professor of business management at Harvard Business School, explains why hospitals, doctors, government policymakers, and insurers must adapt to the new consumer-driven model—or be pushed aside.

Professor Herzlinger shows how the consumer-driven health care movement is being implemented and details its impact on insurers, providers, and government programs. With additional contributions from leading health care strategists, innovators, regulators and scholars, Consumer-Driven Health Care presents a compelling vision of a health care system built to satisfy the people it serves.

Please join us for this important discussion. More information on Consumer-Driven Health Care is available online at www.manhattan-institute.org/consumerdrivenhealthcare.

212-599-7000

communications@manhattan-institute.org