The Taylor Swift Ticket Snafu Shows You Can’t Stop Markets from Working
Taylor Swift wanted to keep ticket prices to her Eras tour, which hit New Jersey the holiday weekend, out of the hands of scalpers — and thus affordable to fans.
Instead, tickets broke records, some going for five figures.
The result wasn’t unexpected; nor is it a failure: No matter what the rules, free markets always find a way to reveal true value.
Swift used Ticketmaster’s “Verified Fan” system to sell tickets last year — a system that’s supposed to keep out bots and other mass purchasers.
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