Taylor Swift wanted to keep ticket prices to her Eras tour, which hit New Jersey the holiday weekend, out of the hands of scalpers — and thus affordable to fans.
Instead, tickets broke records, some going for five figures.
The result wasn’t unexpected; nor is it a failure: No matter what the rules, free markets always find a way to reveal true value.
Swift used Ticketmaster’s “Verified Fan” system to sell tickets last year — a system that’s supposed to keep out bots and other mass purchasers.
Continue reading the entire piece here at the New York Post
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Nicole Gelinas is a senior fellow at the Manhattan Institute and contributing editor at City Journal. Follow her on Twitter here.
Photo by Kevin Mazur/TAS23/Getty Images for TAS Rights Management