A new survey by Roblox on a sample of 1,000 Gen Z community members in the U.S. between ages 14-24 fielded between September 19-22 found that 70% of Gen Z says that they dress their avatars similar to their in-real-life (IRL) self and roughly 75% say that they plan on spending money on digital fashion.
Many luxury brands are already taking an experimental strategy that links web3 initiatives to physical projects or campaigns to amplify their reach and message, treating web3 as an extension of their communication and marketing strategy. For example, Fashion Week in the metaverse was an extension of Fashion Week in the real world, featuring collaborations with brands like Jonathan Simkhai, House of Blueberry, and Everyrealm.
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Christos A. Makridis is an adjunct scholar at the Manhattan Institute. He is also a research professor at Arizona State University and the chief technology officer and head of research of Living Opera, an arts and education technology startup.
This piece originally appeared in Forbes.com